The Difference Between CMYK, RGB, and Pantone for Print

If you have ever done any kind of design work, you’ve most likely used the color profiles CMYK, RGB, and Pantone. But when designing for print, there are a number of things you’ll need to consider, especially when working on a branded project. The design style, paper selection, and product distribution are always top of mind; but you also need to make sure you’re designing in the correct color profile for how the finished product will be printed or viewed. All of these things must be taken into consideration to make sure your color selection is spot on.

So, let’s talk about the difference between CYMK, RGB, and Pantone colors, especially when preparing an artwork file for print.

CMYK, RGB, Pantone … How Do You Know Which One to Use?

 

Download FREE Reference Guide HERE

 

CMYK: Use this build when designing for print and signage.

CMYK uses a series of dots (composed of cyan, magenta, yellow, and black) to create the illusion of different colors. CMYK color builds won’t always be an exact match a Pantone color, but they will create more colorful photos.

CMYK Dot Pattern

CYMK and Patone Swatch Book

 

 

 

 

 

 

Pantone (PMS): Use your PMS color(s) when printing 1 or 2 color, and for consistent logo branding.

When using the Pantone Matching System (PMS), your brand’s PMS color(s) are created using a precise formula, so the color always looks the same.

Pantone 691 Color

Pantone Color Mugs

 

 

 

 

 

 

RGB: Use this color profile when designing something that will be viewed digitally.

**** When designing for print, even though you’re designing on a screen, your color builds should all be in CMYK or Pantone. ***

RGB is the standard color profile used for on-screen design. It combines red, green, and blue light in different combinations to create the colors you see on a screen.

Bicycle image in RGB

How Your Eye Sees RGB on Screen

 

 

 

 

 

 

Knowing the difference between CYMK, RGB, and Pantone, and when to use them, will help to keep your branding consistent. Of course, the process used for each project varies, depending on the nature of your print job. Our team is here to help and answer any questions you might have to ensure a successful print project!  info@econoprint.com

 

 

 

Free Social Distancing Graphics and Signage

Now that many in our community are adjusting to the new “normal” and returning back to work, it’s important to communicate how you’d like your employees and customers to practice social distancing with clear and concise messaging.

Our awesome creative designers are here to help! To make this time of transition a little bit easier, they have created floor graphics and signage designs for you to use in your business.


Download your Free Floor Graphics below:


Stand Here – 24″ Circle
Download: Print | Web


Keep 6-Foot Distance in Every Direction – 24″ Circle
Download: Print | Web


Friends Don’t Let Friends Stand Close – 30″x12″
Download: Print | Web


Stand Here – 24″x4″
Download: Print | Web


Download your FREE Graphic Clings below:


Wash Your Hands – 4″ Circle
Download: Print | Web


Wash Your Hands – 4″ Circle
Download: Print | Web


Masks Required Beyond This Point – 8.5″x11″
Download: Print | Web


Open for Delivery & Takeout – 8.5″x11″
Download: Print | Web


Now Open for Delivery & Takeout – 8.5″x11″
Download: Print | Web


Download your FREE Signs below:

Reduce the Spread – 11″x17″
Download: Print | Web 

Contactless Greetings Are Best – 22″x28″
Download: Print |Web


Download your FREE Retractable Banner below:

Welcome – 31″ Retractable Banner Stand
Download: Print | Web


Do you need any of the above signs printed, or maybe a custom design? Please call 608-845-2800 (Verona), 608-254-4202 (Lake Delton) or click here to get a quote. Our team is ready to help!

Environmental Graphic Design: The Key to Telling Your Story!

Contrary to the name Environmental Graphic Design (EGD) it does not involve mother nature or require the use of natural elements to create a design! It’s a combination of interior design, the architecture of the building, and graphic design. Environmental graphic design’s goal is to use its surrounding environment and work to communicate a branded story or message for the viewer to see and resonate with.

Now more than ever, companies are looking to integrate signage with their interior space to make it more visually appealing,not just their customers, but also to their employees. Along with the much talked about culture aspect, environmental graphic design is becoming a great space for companies to grow and tell their story while reinforcing their overall message.

There are many ways to creatively display environmental graphics in your space. Environmental graphics are versatile, cost effective, and bring a ton of personality to any space! Here are a few ideas of ways you can create a uniquely branded space.

Ideas to Brand Your Space

The front lobby is the place where a customers first make their impression of you. Adding, something visual like a wall graphic will be sure to create impact and will carry branding throughout your space to reflect your brands story.

Give your conference room a larger than life makeover. Creating a space that engages your team and customer will set the tone for the meeting.

Displaying your company’s mission and values within your building is a great way to implement a piece of the company culture.

Now’s the time to make that connection and set yourself apart from competition, and engage your audience and employees. Environmental graphics are meant to enhance your space especially when combined with a creative approach and concept. So, what are you waiting for, get creative and tell your brand’s story on the four walls around you!

Can Brochures Hold Their Own in a World of Digital Marketing?

No one can deny the importance of digital marketing in today’s world. We see approximately 4,000  ads a day according to Biz Journals, and many times we don’t notice the subtle marketing techniques at play. Digital marketing is definitely leading the reins in a fierce marketplace competition, but print collateral, like brochures still have an important role to play in a balanced marketing strategy.

When considering the variety of print collateral available, developing a professionally produced brochure suggests a higher budget and an established reputation and brand. The tangible interaction a brochure creates has the power to develop a strong connection with clients and potential clients alike.

So, what makes a brochure worth looking at? How will your message fight through the sea of marketing we’re bombarded with every day? The following 5 Tips will help you create the perfect brochure to connect with and inspire your target audience.

 

5 Tips for Creating Memorable Brochures

 

Tip 1: Treat your brochure like your salesperson

Your “salesperson” should attract attention, generate excitement, and establish trust. It can make a great first impression and intrigue you to ask more questions, or maybe call to learn more about the products or services being offered.

 

Tip 2: Spotlight the important facts

When you organize your content in a way that increases visual flow and appeal, your important information is more likely to be read. A professional designer will make sure your brochure has a theme that highlights your message, while remaining consistent with your brand.

 

Tip 3: Select images that tell a story

Choose photos or graphics that will complement your message and define the focus of the brochure. Either the images will engage the reader, or they won’t. The key is to guide your readers to the ever-important call to action that is the true gauge of your brochure’s effectiveness.

 

Tip 4: Make your brochure worthy of keeping

If you can, provide value by including a handy reference of some kind (e.g., a map of town attractions, a chart, or guide) in the brochure. This will help to dissuade readers from throwing it away.

 

Tip 5: Ask for action

What action do you want your reader to take? The call to action is usually found on the last panel of a brochure, along with contact information. This is where you can offer an incentive to get them to take the next step.

Calls to action can be:

 

As you can see, brochures can be a great way to solidify a relationship with your readers. Give them something memorable that they can touch and relate to. Maybe, if they’re like the rest of us, they get a little tired of all the ads flashing across their screens. So, isn’t it time to give them something different?

Choosing the Right Signage Substrate

Giving your brand a visual boost doesn’t have to be an afterthought. Whether you’re hosting an event, promoting a product in a retail space, or dressing up the office walls, branding with signage is a must when creating a visual presence for your business.

When it comes to marketing your brand with custom signage, there are several substrate options to consider. What kind of signage material do you want to use (there are many)? What size signage will be most effective in the space you have to work with? Will your sign be mounted or displayed in a stand? And, is your signage for indoor or outdoor use? How do you choose?

To make the decision a little bit easier, we’ve included a breakdown of some of the most common signage materials (substrates) used in today’s business marketing signage.

Types of Signage Substrates:

Poster Paper

Perfect for: A great way to convey messages, promote an event, or educate your audience.

Details: A wide range of stocks, semi-gloss to gloss along with many weights depending on use.

Foam Board

Perfect for: A economical way to showcase your conference or promote a product.

Details: Is lightweight, and great option for a one-time use. Can dent easily.

Coroplast

Perfect for: Use in your sidewalk signs or for outdoor events/ directional messages.

Details: Corrugated plastic is a weather-resistant board making it a great material for outside use.

PVC Board

Perfect for: Excellent for retail signage, menu boards, and conferences.

Details: Is lightweight and has a smooth surface. It is also a rigid foam. comes in a couple thicknesses.

Vinyl Banner

Perfect for: Great for getting your message across in a big way. Incorporate bold and colorful image for a grand opening, promotion, special events, or even warehouses or lobbies.

Details: Can be used indoor and Outdoor. Durable weather-resistant vinyl.

Aluminum Composite

Perfect for: Great when used for outdoor parking signs or building signs.

Details: Are half the weight of solid aluminum and have excellent durability in outdoor applications.

Acrylic

Perfect for: The perfect fit for any lobby and/or interior building signage.

Details: Many sizes and options for printing i.e. white, transparent, frosted or in color.

It’s good to learn and know the basic qualities of popular materials before you have your sign made. The signage material you choose could determine how long your sign will last and look in your space, so choose wisely. Material matters!

Can I Mail This Size Postcard? A Guide to Direct Mail Postcard Sizes.

Direct mail is a great marketing tool to utilize within your marketing strategy, but when it comes to printing a postcard, size does matter!

When you’re looking to utilize direct mail in a marketing campaign or promotion, one of the first things you’ll need to know are the size options for your postcard. The images below will give you the dimensions that are the most common, and that will still allow you to meet all the mailing requirements and get the best USPS rate.

 

Postcard Sizes

Market Mail and True Postcard Sizes

 

 

 

 

 

 

 

True postcard sizes (3.5×5 to 4.25×6) are eligible to mail at the USPS First-Class postcard rate.

Oversized postcards (3.5×5 to 6.125×11) qualify for Market Mail (Standard), the Market Mail Nonprofit Rate, or First-Class.

 

EDDM (Every Door Direct Mail) Sizes

EDDM Mailing Sizes

 

 

 

 

 

 

 

 

EDDM postcards must exceed one of the following:

10.5″ in length

6.125″ in height

.75″ in thickness

How Can You Mail Your Postcard?

There are three main ways you can mail a postcard: First-Class Mail, Market Mail (standard and nonprofit), and EDDM.

 

Giving direct mail its moment to shine in a marketing campaign gives you the opportunity to make a powerful first impression with a new or existing target market audience. There are many cost-efficient ways to reach potential customers, but you’ll want to make sure you’ve checked all the boxes. The size and professional design of the postcard are essential in making it stand out. So get those creative juices flowing and make your direct mail piece one to remember!