Giving your brand a visual boost doesn’t have to be an afterthought. Whether you’re hosting an event, promoting a product in a retail space, or dressing up the office walls, branding with signage is a must when creating a visual presence for your business.
When it comes to marketing your brand with custom signage, there are several substrate options to consider. What kind of signage material do you want to use (there are many)? What size signage will be most effective in the space you have to work with? Will your sign be mounted or displayed in a stand? And, is your signage for indoor or outdoor use? How do you choose?
To make the decision a little bit easier, we’ve included a breakdown of some of the most common signage materials (substrates) used in today’s business marketing signage.
Perfect for: A great way to convey messages, promote an event, or educate your audience.
Details: A wide range of stocks, semi-gloss to gloss along with many weights depending on use.
Perfect for: A economical way to showcase your conference or promote a product.
Details: Is lightweight, and great option for a one-time use. Can dent easily.
Perfect for: Use in your sidewalk signs or for outdoor events/ directional messages.
Details: Corrugated plastic is a weather-resistant board making it a great material for outside use.
Perfect for: Excellent for retail signage, menu boards, and conferences.
Details: Is lightweight and has a smooth surface. It is also a rigid foam. comes in a couple thicknesses.
Perfect for: Great for getting your message across in a big way. Incorporate bold and colorful image for a grand opening, promotion, special events, or even warehouses or lobbies.
Details: Can be used indoor and Outdoor. Durable weather-resistant vinyl.
Perfect for: Great when used for outdoor parking signs or building signs.
Details: Are half the weight of solid aluminum and have excellent durability in outdoor applications.
Perfect for: The perfect fit for any lobby and/or interior building signage.
Details: Many sizes and options for printing i.e. white, transparent, frosted or in color.
It’s good to learn and know the basic qualities of popular materials before you have your sign made. The signage material you choose could determine how long your sign will last and look in your space, so choose wisely. Material matters!
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