Liz Grinnell by

Window Graphics and Your Business


Have you ever noticed how many businesses use some type of window graphic to grab your attention? Taco Bell is a great example of how powerful that type of marketing can be. I’m sure you’ve heard of Taco Bell’s Doritos Locos Tacos, and remember the large Doritos taco graphics in their windows. Or when they started to promote  serving breakfast? Using window graphics is a large part of their marketing and is for many other businesses too.

So let’s talk about how you too, can transform your luster lacking storefront, into a powerful branding and marketing tool that says, “This is who we are or here’s our offer!”

The options are endless when it comes to how you can implement window graphics in your space. Your options can range from large impact window graphics, that can cover an entire window, to perforated decals that can be seen from the outside, but appear invisible to the people inside looking out, or you can keep it simple with professional vinyl lettering or just your logo.


Choose a spot that public will see, your graphics could be promotional and/or informational, placed high or low! Just remember, this graphic will be promoting your business when you’re open or closed, day and night. Plus, it’s an affordable way to market customers! Also, food for thought, it’s always great to consult with a graphic designer who can help create an impactful design to ensure it stands out!

Here are a few ideas of how you could use window graphic:

  • When you’d like to promote a new product or service
  • Are looking to promote your business seasonally
  • Display your store hours, logo etc
  • Just liven up your space


So next time you’re thinking about a different or more unique way to market your business and attract new customers, think along the lines of a window graphic. You’ll be amazed at the positive feedback from your new and existing customers, and how how it will give your space an instant facelift!