Whiskey Label

About the Client

Whiskey … the drink of choice for many a Midwesterner. Whether you’re out on the town or settling into that perfect spot on the couch (you know the one) to binge six straight hours of Friends, or Suits, or Mad Men, or … whiskey just hits the spot. So, obviously no arm twisting was required for this challenge. Well, there was the one guy, but after a few inspiration “samples” we were back on track.

Once they stopped chasing squirrels (that’s another story), our team quickly got to work, flexing their creative muscles, designing the perfect whiskey label/brand. And, just like the drink we know and love, these rich, unique, and complex designs really elevated this moody classic. And a shoutout to our favorite Anchorman for his inspiration. We couldn’t have done it without you! “I love Scotch. Scotchy Scotch. Here it goes down, down into my belly.”

July ’23

Project Goals:

Goal: Design a label for a new Whiskey brand

Parameters to Include:

Logo: Word

Type of Whiskey (pick one):

1. Scotch

2. Bourbon

3. Irish Whiskey

4. Canadian Whiskey

5. Japanese Whiskey

Style: Free Rein

Additions: Age, Country of Origin, Alcohol by Volume

Categories: Creative Design • Design Challenges