Tom’s mission is to make print more than just a way to convey information. He wants to transform it into a force that motivates individuals toward a specific action.
As an Account Executive, Tom has honed his skills by using analogies and stories to convey a message and make complex ideas seem simple. He has embraced the idea of demystifying variable data and helping companies understand how to incorporate it into their marketing messages. During his 35 years in the industry, Tom has been a leader on many projects to re-engineer corporations’ print messaging to be more effective and affordable. In one project, he created a new process and changed a large insurance company’s member communication. The change saved the company $1.2 million per year, while improving the effectiveness of the correspondence by 26 percent.
Tom has a bachelor’s degree in marketing from UW-Whitewater, and lives in Appleton, Wisconsin, where he pursues his second passion—mastering the art of catching walleye.
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