Marketing is one of those aspects of your business that can quickly become ignored. Other daily aspects of running a business tend to take priority over marketing it. In the short run, this may be necessary. However, in the long run, ignoring your marketing efforts can have a negative effect on your business.
Below is a simple 10 point list of questions that you and your co-workers should be asking yourself about your marketing efforts:
This list is by no means exhaustive, but it’s a good start if you are looking to re-route yourself back into marketing. It’s important that you are critically thinking about your marketing efforts, and not just doing it to go through the motions. Marketing is a powerful growth medium if the appropriate effort and time are dedicated to it.
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