James Roloff by

10 Questions to Ask Yourself about Your Marketing Efforts


Marketing is one of those aspects of your business that can quickly become ignored.  Other daily aspects of running a business tend to take priority over marketing it.  In the short run, this may be necessary.  However, in the long run, ignoring your marketing efforts can have a negative effect on your business.

Below is a simple 10 point list of questions that you and your co-workers should be asking yourself about your marketing efforts:

  1. Is there a marketing plan in place already? Or is that something that still needs to be created?
  2. Are you happy with the results of your current marketing efforts?
  3. What are the growth opportunities in your market?  What about threats?
  4. What is your biggest obstacle in marketing and how can you overcome it?
  5. How are you attracting new customers and prospects?
  6. Are you growing sales with existing customers?
  7. Do you have a budget for marketing established?
  8. What marketing techniques have been successful for you in the past?
  9. Are you tracking the results of your marketing efforts? Can you?
  10. Are you conveying your value proposition effectively through your marketing?

This list is by no means exhaustive, but it’s a good start if you are looking to re-route yourself back into marketing.  It’s important that you are critically thinking about your marketing efforts, and not just doing it to go through the motions.  Marketing is a powerful growth medium if the appropriate effort and time are dedicated to it.