What is dpi, and why does it matter in the print world?
DPI (dots per inch) is used to describe the resolution number of dots per inch in a printed piece, the higher the number, the more info (dots) are stuffed into a 1-inch area, creating a more vibrant and visually pleasing printed photo. Conversely, fewer dots per inch results in a more blocky/choppy printed photo. See samples.
The goal is to use images with 300 dpi for all printed pieces. There can be exceptions, including photos used in large format displays, pop-up banners, and tradeshow booths. In these cases, the imagery is viewed from more than an arm’s length away, and the pixilation (choppiness) isn’t as noticeable.
So, how can you tell the dpi of your photos? There are a few tricks you can do on your home or office PC/Mac to check the dpi of each photo you plan to use in a printed piece.
So, now that you know the pixel size of your photo, use this formula to determine the size of your photo at the desired 300 dpi size:
Pixels ÷ 300 = the inches your photo will print at 300 dpi:
Example 3219 ÷ 300 = 10.73” & 4024 ÷ 300 = 13.41”
photo can print up to 10.73” wide x 13.41” tall and still look great!
This isn’t an unbreakable rule, as some photos will look good enough at only 200 dpi, but it gives you a guideline how the final print quality of a photo will look in your next brochure, flyer or poster.
Want to make an impact with your customers and get your message across? Signs can be, and should be an essential component to your organization’s overall marketing strategy. Whether you’re looking to get noticed at your next big event, conference or looking to promote your brand, signage is a great way to bring those ideas and your brand to life!
Below are a few great ways signage can be used indoors and out.
The possibilities are really endless when looking at how signs can work for you and your organization.
So why should you use signage?!
1) Signs are impressive! They will attract the attention of potential and existing customers. They will also attract attention to your promotions or information you have to share.
2) Signs help to create and keep your brand image.
3) Signs are Cost Effective! You can leave signs up for a period of time, or print often whichever you prefer.
Just think of it this way, signs serve as a primary link between a business and its customers, they are always on the job! They advertise for you 24 hours a day, 365 days a year. So it’s time to make signage work for you, think outside the box and get noticed.
Need help discovering which type of signage would best work for you and your organization, we can help you with everything from banners to creative design solutions!
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