18 Digital and Print Tips: to engage your audience

We all know the importance of a well-planned marketing strategy. But does your strategy include a mix of formats like print, social, and digital? Everyone should be taking full advantage of the many opportunities available to help expand your reach and engage your audience. Marketing is changing–your strategy should too. It’s time to actively seek out your audience and start a conversation!
It all starts with recognizing the importance of integrating print, social, and digital platforms in your marketing. When you utilize a mix of channels, it increases your visibility and elevates your brand and message. Who doesn’t want that??!!!

Whether your organization is a nonprofit running a campaign or a business looking to engage a new audience, you will find the 18 tips below helpful as you begin the process to elevate your digital, social, and print strategies.

Click Here to view a PDF of the tips! 18 Tips to engage your audience

Your work and message are important. Use the tips above as a guide to supplement your marketing plan and get the conversation rolling.

Ideas to Connect: Social Media and Direct Mail Combine Forces

Social media is currently one of the most highly used and cost-efficient digital marketing methods. It can instantly increase your brand’s awareness or not increase the brand. While it’s clear that social media has its advantages and should be a part of your inbound marketing strategy, combining your social media efforts with tangible direct mail pieces will create more engagement and further connect your audience.

If you’re hesitating on the relevance of direct mail, you’re not alone. More often than not, direct mail pieces fall flat when they fail to do one simple thing—ask the customer to interact with their brand. It seems like an obvious thing to do, but in reality it’s often overlooked. With a little planning and some creativity, the ideas below will help you avoid this marketing misfire and get you moving in the right direction.

3 Ideas to Connect Your Audience

  1. Always put your social media icons on your direct mail piece. This is an often-overlooked step in direct mail marketing that can give your business new followers, and ultimately, new customers. These icons tell your customers that you have more information and pictures to share, as well as where they can go to check them out. If they are interested in your brand, they now know you have an online presence and you’ve succeeded in making a connection between your print and online marketing efforts.

Examples of how you can connect direct mail with social media.

  1. Include a link on your direct mail piece that will drive traffic to your landing page. This is a page that will direct your customer or target audience to an upcoming event or fundraiser. The landing page is the place where they’ll find a form to fill out, donate money, or products to purchase, converting the visitor to a buyer. You will also want to share this landing page on your active social pages like Facebook, Instagram, and Twitter, to engage more viewers and increase website traffic.
  2. Create an interactive campaign. This is a unique way to engage your customers, and a fun way for them to interact with your brand. There are a number of ways to make your campaign interactive with your customer. One example, could be to direct your audience through your direct mail piece providing clues to lead more viewers to your website. Make sure you provide an incentive so the participant knows they will be rewarded for their efforts. This can be a clever way to highlight a new site or simply increase traffic to a specific area of interest.

Direct mail and social media continue to be extremely effective forms of marketing. When you join these two platforms, you’ll ultimately see a larger return on your marketing investment. Social media marketing options are readily available and often complementary to the tried and true marketing techniques, like direct mail. By using multiple formats as a part of your marketing strategy, you’ll succeed in building your brand and expanding your reach into new, and profitable markets.