BIGS Sunflower Seeds Package Refresh

About the Client

Baseball season is in full swing, and we can’t get enough! Whether it’s the rich history, the camaraderie of cheering on your team in a stadium full of strangers, or memorizing the stats for your favorite player, baseball has truly become our favorite pastime. And sure, these are all great reasons to love the sport, but let’s not forget about the most important (and our favorite) aspect … the food!

Now, we could go on and on about which ballpark staple reigns supreme, but then we’d have to agree on something, and well, that in itself is a challenge. Instead, we embraced nostalgia and opted for a longtime dugout favorite, the sunflower seed. Yep, it’s pretty basic (and kind of gross), but players and fans alike have been crunching on this salty nugget for years. So, we decided to elevate this humble snack with a product redesign for a brand beloved by fans nationwide – BIGS.

Our competitive creatives were on board with this new challenge and quickly got to work. With clever designs and unique flavors that embrace everything from PB&Js (for the kiddos) to our favorite cocktails (um, yes please), these reimagined packages really hit it out of the park!

Project Goals:

Design Challenge Parameters:

Project Type: BIGS Brand Package Refresh

Logo: Keep the product name, but change the font and/or style

Goal: Put a fun spin on a classic seed brand and choose a new flavor of your choice

Categories: Creative Design • Design Challenges