Our email inboxes, social media feeds and search results inundate us with commercials and advertisements. We open our postal boxes and we find a handful of flimsy, sad-looking flyers. TV commercials are mostly skipped over now with the rising popularity of DVR’s and Netflix. In a sense, we are become numb to advertising.
For businesses and non-profits, this makes it increasingly harder to get noticed of your targeted demographic. A run-of-the-mill advertisement just won’t cut it anymore, you’ll end up in the trash. As a marketer, you have to create a marketing piece that stands out. Below are three tips to help you get seen.
1. A Message That Resonates – It’s seems that often the message of a marketing piece is rushed. It’s a last minute copy writing exercise. However, a well thought out message that resonates with your target audience can be the difference between a highly successful marketing piece, and one that flops. The more specific and singular the message, the more likely it will stick.
2. Professional, Creative Design – Design matters. I see WAY too many direct mail pieces, billboard advertisements or email campaigns that use generic looking templates or a “budget” design approach. This is your brand you are talking about! Getting a professional design done on your marketing piece will make it stand out, and also validate the professionalism and creativity of your organization.
3. Medium Matters – One of the most prominent features of print marketing is that your audience gets a physical, hold in their hand, feel with their fingers, piece of your marketing campaign. Based on your message and design, selecting the right mediums to utilize can really make a difference in campaign effectiveness. If you are not sure yourself, talking to your designer or print consultant for their opinion is good idea.
