Ah, fall has arrived! The air is crisper, the leaves are turning, and fall harvest is underway. When we think of fall, we think about our favorite flannel, pumpkin carving, pumpkin spice lattes, hot apple cider, homemade soup, caramel apples, football, backyard campfires with friends and family, and fall colors.
And what an array of color we get – yellows, creams, oranges, reds, browns, teals, and … greige. Greige? Yep. It’s a thing. While it isn’t gray or beige, greige has a warm tone that can create a cozy look when paired with other autumnal colors in a creative design. And who doesn’t like cozy?
Another fall color we’re loving this year is teal. Teals have a lot of versatility and are perfect for pairing with complementary autumnal tones like burgundy, oranges, browns, and neutral shades like ivory and cream. This cool pop of color on a warm background can be a real eye-catcher for print collateral – especially for direct mail. These complementary hues are sure to make a well-designed piece stand out in a sea of mail.
And never underestimate the nostalgic appeal of yellow, orange, red, and brown this time of year. Commonly known as fall’s color palette, these warm tones can be a powerful design tool – evoking fond memories of times spent around a campfire on a crisp fall evening, hikes through the woods with colorful leaves underfoot, and pumpkin spice lattes, pumpkin spice hot chocolate, pumpkin spice cookies … you get the idea.
The emotional appeal of color is something we all recognize – whether we realize it or not. The key to good creative design is recognizing this connection and using it to create a response from your audience. Fall is a fun time for color in design, so we threw together some of our favorite seasonal palettes below. Hopefully, something there will inspire you with your next design project. Happy fall!
